May is the month to start pitching to the fourth quarter gift guides.
If you’ve been ignoring this lucrative market until now it’s time to listen up as many people wait until it’s too late. Getting into these special sections of major magazines can mean making millions in short order.
Given that most top magazines have a lead time of six or seven month and stop accepting submissions at the end of May, now is the time to move on this.
My colleague, Margie Zable Fisher, of Zable Fisher Public Relations, who gives excellent teleseminars, got publicity for one of her clients in this past December’s O Magazine gift guide. Her client was able to attribute well over $10,000 in sales in December to that one placement. Another business owner attributed over a million dollars in sales from an O Magazine gift guide placement.
On May 20, 2009, at 2 p.m. Eastern, Gift Guide Editors, Amy Bates Stumpf of the Gift List, and Margie Zable Fisher will be sharing tips on how to get great holiday gift guide placements in top media outlets.
If you can’t attend live, it will be available later for audio download, and you’ll also receive an electronic transcript.
Gift Guide and Product Editors from top media outlets including Good Housekeeping, Woman’s World and more will be sharing tips and answering your questions (note: these media folks have confirmed, but occasionally drop out at the last minute due to the demands of the media). Tentatively confirmed are folks from O Magazine and AARP. Hearing from editors directly is a big help to understanding what they are looking for now. Regardless of who ends up attending as a speaker, this teleseminar promises to give you the information you need to get gift guide placements.
To get the Early Bird discount, register by 5 p.m. Eastern on Wednesday, May 13, 2009. Sign Up today.
